I saw this on a broadcast TV commercial advertisement, a quick flash across the screen after live acting. My first thought, “Has someone confused a hand-held mobile display with a TV screen?” My second thought, “Enough IS enough and I am mounting my editor’s high horse!”
A good editor would prevent this. A good editor wants to make the reader’s (or viewer’s) task easier, not harder. A good editor would consider whether the viewer has time to visually parse the typographical treatment in the medium used. To improve comprehension of written text, avoid all-capitalized letters and separate the words. Note how “Enough. Is. Enough.” conveys both the point and the exasperation. Conventional punctuation with a capitalized “IS” for emphasis works equally well: “Enough IS enough!” Either treatment is far more effective than a dense BLOCKOFLETTERS, which can trick the eye and mangle the meaning. (What’s a fletter, anyway?)
The next time I saw this TV ad, someone had at least had the sense to put the spaces in:
Next time: What does “woah” mean?